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Investments & Earnings / Арбитраж трафика / Статьи про арбитраж трафика

Арбитраж трафика / Статьи про арбитраж трафика 07-02-2019 8 588 0

What is traffic arbitration and how to make money on it How to start earning on traffic arbitrage

Earning on the internet is now one of the most widespread types of earning. And although today you can easily find a large amount of information about what options exist for making money on the internet, each of the options requires careful study. At the moment, one of the common options for internet earning is earning on traffic arbitrage. Traffic arbitrage is one of the forms of business on the internet, which involves buying internet traffic for the purpose of its subsequent resale at a higher price.

Let us examine in more detail traffic arbitrage as earning on the internet and how to start earning on traffic arbitrage. In order to earn on traffic, it is bought at one price and resold at another. The difference between the purchase and the sale is the net profit. The business can bring quite a high profit if you devote enough time to learning traffic arbitrage.

How to become an arbitrageur and where to start in order to earn on traffic arbitrage? First you need to decide where to buy traffic (choose a service depending on the quality of the traffic), where to funnel the purchased traffic for better conversion (mostly these are affiliate program sites) and the appropriateness of using one or another type of arbitrage.

There are three main types of arbitrage:
– direct arbitrage – traffic is bought and directly passed on to affiliate programs;
– with the help of a Landing Page – the landing page is used as a kind of “intermediary”, as a result of which the user goes to the affiliate page via a referral link;
– a combination of a Landing Page and e-mail registration – in this case, after going to the landing page, the user needs to register on the site (the plus of this type of arbitrage is the ability to build your own database of e-mail addresses, and this database can later be used for conducting a mailing).

Traffic implies the number of unique visits to a site over a certain time. Most often, a day is taken as the time frame. On the internet you can find quite a few traffic-selling services. As an example, we can mention such advertising services:
– Yandex.Direct – a contextual advertising system on the pages of «Yandex» and the sites of partners of the Yandex Advertising System;
– Google.AdSense – a contextual advertising service from Google;
– MediaTarget – an advertising system that allows placing three types of ads: text, text-and-image and image.
Buying traffic on these services is fairly simple due to full automation and takes about ten minutes. You can also find your customers with the help of banner and teaser advertising. Teasers are small-sized graphic advertisements. Most often they are used for entertainment traffic. There are also specialized web services that offer traffic from different countries, providing monetization of mobile and desktop traffic from all over the world.

Since earning on traffic arbitrage involves reselling it, then having chosen services for buying traffic, you need to decide where to funnel the purchased traffic, and with the best conversion at that. Today you can sell traffic on one of the affiliate programs, of which a huge number are available on the internet. However, you need to take into account that merely buying traffic and then redirecting it to an affiliate program site does not mean there will be a conversion, that is, it does not mean you will earn. Therefore, one of the main criteria for evaluating traffic is its quality. Let us consider the main quality characteristics of traffic:

– attendance – this indicator is determined by the overall visiting of the site and is tracked by means of counters;

– demographic characteristic – this characteristic allows you to find out whether the target audience visits your site, and by tracking this parameter, you can find out the age and gender of the visitors.

– sources – this characteristic provides information about how users got to your resource, and as a result – using various sources, you can determine which of them are most effective specifically in your case;

– user bounce rate – with the help of this characteristic you can obtain data on how many users declined to view your site and left already from the first page (this data may differ depending on the use of one or another statistics service, in connection with which it is recommended to use several services to obtain a complete informational picture);

– loyalty – this is a dual indicator that allows you to find out how many users returned to the resource (the duality lies in the fact that visits to sites predominantly by the same users may indicate an insufficiently good advertising campaign);

– entry pages – these are the pages from links to which a visitor begins viewing the site, these pages, as a rule, are actively promoted;

– exit pages – these are the pages from which the user leaves the resource, usually these are pages where the user makes purchases or fills out feedback forms, or makes purchases;

– conversion – this indicator allows you to find out the number of users who reached a certain section of the page that brought profit to the company, and this can be, for example, a message about a successfully placed order on the site;

– keywords – if the semantic core is composed correctly, then keywords bring good conversion;

– number of views – this is an indicator that shows how many visitors viewed one page of the resource and left it, and is a dual indicator (that is, one view that ended with a conversion action can be regarded as successful, but three views without conversion may be a signal, for example, of not entirely thought-out page design that confuses visitors);

– time spent on the resource – this indicator allows you to find out how much time the target audience spends on the site, and depending on which parameter this indicator interacts with, the data can be filtered by gender, age or other characteristics.

Let us sum up. In order to enter the traffic arbitrage business, you need to take the following actions:
– decide on an affiliate program;
– acquire visitors from a contextual, banner, teaser advertising service or a social network;
– wait for registrations or orders from visitors on the partner's internet resource.

The profit will consist of the difference between the amount of the affiliate reward and the costs of promotion. In order to increase profit from selling traffic, you can reduce the costs of placing ads. One of the options is buying expensive targeted visitors from social networks. An important condition is strict orientation toward the purchase of the affiliate product by the traffic. With a skillful approach to contextual ads and analytics, this method can bear good fruit.

Profit also depends on:
– traffic volumes – in this case the flow of visitors bought at a low price is redirected to the affiliate site and the calculation is that within the overall flow of users there will be those who become interested in the advertised product (but it should be remembered that betting on traffic volume is a kind of “lottery”);
– high traffic quality – in this case more expensive traffic is bought, the quality of which is significantly better, and this option can bring a very good result, but it requires quite a lot of time to study.

An important element in such a type of earning as traffic arbitrage will be the possession of certain knowledge. which will allow you to obtain maximum income. So what knowledge do you need to possess for successful traffic arbitrage? In order for earning on traffic to bring profit, it will be useful to have a range of such knowledge:
– about the rules of working with traffic sources and affiliate programs;
– about the operation of such analytics services as Google Analytics, Yandex.Metrica, Amplitude and the like;
– basic knowledge in the field of copywriting;

In conclusion, I would like to note that traffic arbitrage is a promising type of earning on the internet. And although arbitrage, like any other earning on the internet, requires a careful approach and market analysis, as soon as you acquire the above-listed skills and understand the intricacies of this area, good earnings will not be long in coming.

What is traffic arbitration and how to make money on it How to start earning on traffic arbitrage