A shitcoin is a derogatory name for coins and tokens with no real value, technology, or prospects. Such projects are often backed by dubious teams or amount to outright deception of investors.

A payment gateway is a hardware and software system that automates the acceptance of payments online, including crypto payments, linking the buyer, the seller, and the payment system.

An escrow transaction is a way to protect funds in a deal between parties who do not trust each other: the money is temporarily held by an independent intermediary or a smart contract and released only when the conditions are met.

Escrow in the context of an ICO refers to intermediaries' accounts where the raised funds are kept. The project team receives funding in installments as the roadmap milestones are completed, which protects investors.

A token is a digital unit of account that exists in a distributed ledger on top of someone else's blockchain. Unlike a cryptocurrency, a token has no network of its own and can represent a wide variety of rights and assets.